Participating in the workshop, there were teachers from the Board of Directors, representatives of leaders of faculties, departments, functional departments and a large number of lecturers and staff in charge of related activities in this field.

Participating and sharing at the program, there were 2 speakers from Japan: Mr. Fushimi Kiyoshi - intellectual property analyst, visiting lecturer at the Tokyo Institute of Advanced Industrial Technology and Mr. Inoue Tadasu - Director of the University of Technology and Chairman of Tokyo Literacy Co., Ltd.

At the beginning of the program, Mr. Fushimi Kiyoshi shared about the new topic "Intellectual property system and innovation". In this part, the speaker mentioned the current status of the number of patent registrations in Japan compared to other countries in recent years.

For the topic "New Web Communication Practices", speaker Inoue Tadasu gave a lot of useful information about Web Content Marketing 3.0 with specific Japanese implementation processes. Accordingly, he also emphasized that in implementing Web Content Marketing, it is necessary to pay attention to user experience, take customer needs as the focus and customize according to user needs.

Through this workshop, Dong A University had access to how to implement and use tools to enhance Japanese innovation activities. From there, learn and evaluate the strengths that can be promoted and the points that need improvement to perform this field better in the future.

<Nguyen Thi Luc>